New Brand

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Aurora Project, Inc., ‪#‎ToledoOhio‬ ‪#‎NewBeginnings‬

Toledo, Ohio- January 19, 2016
FOR IMMEDIATE RELEASE

Local nonprofit launches new, redesigned website. Mission, services and process just clicks away.

The Aurora Project, Inc. debuted a new visual brand and a redesigned website, www.auroraproject.org. Key features of the site include a new color pallet, cleaner design, and more engaging user experience. Visitors will notice a streamlined navigation bar and important information front and center.

Aurora Project Executive Director, Denise F. Fox , “The environment in which Aurora operates is ever changing. The face of the women we serve is younger & their needs are more complex. Though our mission remains the same, Aurora has evolved & expanded over the years, taking a neighborhood & community approach. We feel this new logo better reflects who we serve while simultaneously conveying our message of “new beginnings”.

Aurora Project Board President, Robert Robinson: “So much of today’s communication takes place through social media. The website upgrade is part of a larger effort to find new ways to tell Aurora’s story, and to provide additional means for those who need help to find it”.

Aurora Project, Inc. is a comprehensive housing and life skills program that empowers homeless women and their children to achieve self-sufficiency and independence by providing resources and learning opportunities in a supportive and safe environment.”

Aurora Project, Inc. was established in 1986 to provide service enriched housing to homeless women and their children. Aurora is the only program in northwest Ohio and southeast Michigan that will allow children to reside with their mothers while addressing the issues which led to their homelessness. The families Aurora serves have extremely complex service needs and are homeless for a variety of reasons, i.e., severe mental health, chemical dependency, domestic violence and economic downturn (loss of employment/foreclosure).

 Aurora Project, Inc.'s photo.

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